Society 54 Co-Founder and Chief Growth Officer Heather McCullough is two parts wit and one part tenacity, with heaping doses of creativity and intellect on the side. Heather represents the power of hard work, strategy, and collaboration. For more than 20 years, she has brought game-changing results to professional services firms across the country. In addition to her Society 54 work, Heather is also co-founder and Partner of Society Tech, a technology company that utilizes the proprietary software INform to help law firms track and analyze their business development efforts.
Heather has been recognized as a Legal Innovator (ALM/Law.com, 2023), one of the “50 Most Influential Women” (The Mecklenburg Times, 2021), and a Phenom (“Icons & Phenoms,” The Mecklenburg Times, 2018). She was inducted as a Fellow into the College of Law Practice Management in 2024 and, in 2023, Society 54 was recognized by the Charlotte Business Journal as part of its “Fast 50 Awards,” ranked as the 8th fastest growing private company in the Charlotte region.
In the consulting realm, Heather never says no to a challenge. She knows that insincere outreach and marketing can fall flat, and operates as a tireless advocate for her clients to ensure that efforts are anything but hollow. She is well known in the legal marketing industry and her wheels never stop turning when it comes to generating profit, rapport and direction for her clients.














