Laura Gutierrez

Laura Gutierrez is a storyteller and creative writer who spent two decades as a legal marketer before a breast cancer diagnosis changed everything. A Minneapolis native, Laura worked for mid-sized firms developing and deploying marketing and business development initiatives from events to proposals. She’s well-known in the legal marketing community for her “DIY” communications and technology expertise. Through her business, {EM}Dash, she aims to arm legal professionals, from in-house marketers to legal consultants, and small business owners with the knowledge, tools, and sustainable processes to thrive. Laura is a veteran Legal Marketing Association volunteer, most recently serving as the 2021 LMA Midwest Region President. She is a graduate of the SmithBucklin Leadership Institute and earned a B.A. from Saint Mary’s University where she double majored in English Literature w/ a Writing Emphasis and Public Relations. She’s a single mom to two awesome humans, two resident rescue pitties, and maybe a few foster doggos, too. While thankfully, Laura is cancer-free, she continues to share her story to raise awareness of breast cancer in women under 40.